iSlate | The Tablet Insider




Mar/10

9

The HP Slate taking it directly to the Apple iPad

Hewlett Packard (NYSE: HPQ) is looking to challenging the Apple iPad with a video released by hp-microsoft-tabletslate Phil McKinney, vice president and CTO for HP’s personal systems group, which is a demo of the Slate that appears similar in style and tone to Apple’s iPad ad.
With this Slate product, you’re getting a full web browsing experience in the palm of your hand. No watered-down internet, no sacrifices,” says McKinney.

And, unlike the iPad, McKinney said HP’s yet-to-be-named tablet PC will support Adobe’s Flash multimedia format. “A big bonus for the slate product is that, being based on Windows 7, it offers full Adobe support,” said McKinney.  Adobe Flash, the Web technology that powers 75 percent of online video.

Phil McKinney did change his tone  at a press event in Barcelona on March 17,  took care not to mention the rival firm by name , claiming he preferred to refer to Apple as “the fruit company”.

We never positioned the Slate against their product, the use cases are not the same, the things people do with them are not the same,” he said.

It’s not about saying ours is a better slate than theirs, it’s about two different segments of the marketplace looking at products doing two different things.

We predict users are looking for that consolidated device, that one device they can use for the ultimate content consumption experience,” McKinney said in a recent video interview. “The feedback that we got from our customer base is: I want to be able to browse, I want to able to watch movies, I want to be able to listen to my music, I want to read magazines and do books. So the Slate device can give you not only reading capabilities but also give you that rich media.


HP did not reveal pricing but has discussed selling a version of the Slate thats similar to the iPad in size and features, and including a wireless cellular connection for a price below the $629 Apple charges for an equivalent iPad.   The display differs with HP’s being 0.3 inches larger than the iPad screen, and the iPad has a screen ratio of 4:3 and most video’s need a 16.9 ratio, so this could be another shaving of the score for the iPad.  Still not sure if HP will be using a glass overlay touch screen like the iPad, because a with plastic film touch screen that large, its bound to get scratched.

McKinney did say that HP could have released a slate two years ago, but it would have cost around $1,500.  “There’s now this convergence of low cost, low-power processors, Windows 7 with an operating system that’s touch aware, the ability to create these platforms with new kinds of touch technology and hit that price point,” he said. “So from that standpoint we think that 2010 is that perfect timing.

Back in January at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer demonstrated the prototype HP Slate tablet powered by Windows 7 and promised that more such products are in the works.  The HP Slate happen to be flown in just hours before the event and flown right back out again (Talk about last minute).

It’s almost as portable as a phone, and as powerful as a PC running Windows 7,” Ballmer said at the time. “This emerging category of PCs really should take advantage of the touch and mobility capabilities of Windows 7,” said Ballmer.


A Spanish technology blog Clipset.net is claiming to have had tested upcoming Windows 7-powered HP Slate.  Clipset states that the Slate will cost €400 (about $546 US), which is more expensive than netbooks, but still lower than the iPad’s entry-level price. The publication also says that the device will use a Atom CPU, include Flash support, USB connectivity, a memory card reader, and a back-mounted digital webcam, seen below. It also writes that the HP tablet should arrive in in the US in June and Europe before September.  While it has led the world in PC sales, it recorded just $25 million in handheld sales in the most recent quarter.

hp-slate-side-150x150 hp-slate-back-150x150

Update: April 6, 2010

Internal HP document with specifications of the upcoming HP Slate tablet was acquired by Engadget.  The HP Slate base model will run $549 and have a 8.9 inch screen with capacitive multi-touch panel supporting 1024×600 pixel resolution.  The Slate will run on Microsoft Windows 7 Home Premium with HP Touch-optimized User interface on it and will be powered by the Menlow platform known as Centrino Atom will have single core 1.6GHz Intel Atom Z530 processor with 512kb L2 Cache and 533MHz front side bus speed with Intel UMA PowerVR SGX 535 graphics chip that offers 1080p HD resolution graphics support. The $549 model will have 32GB SSD flash storage and 1GB DDR2 of non-upgradeable RAM but apps can only access 256MB.  The $599 version will come with 64GB of storage. The SD card reader port will allow up to 128GB of additional storage.

The HP Slate will sport a 3 megapixel camera on its back panel and a VGA web cam on the front panel, giving you the ability to use Skype video chat.  The tablet will have a USB port and a SIM card slot for the 3G models, 3.5mm audio out port, HDMI out, an SDHC slot. Other features include Bluetooth 2.1 with EDR, Wi-Fi (802.11 b/g), and GPS.

RSS Feed

24 Comments for The HP Slate taking it directly to the Apple iPad

iSlate | Applel Newest Creation Just Revealed | March 12, 2010 at 3:05 pm

[...] name of Apple’s newest creation has been declared iPad.  Though the industry had been split between the name iPad and iSlate, Apple’s CEO Steve [...]

MacTak | March 19, 2010 at 10:48 am

I think it have to go with the HP Slate over the iPad on this one.

iSlate | HP Slate Price, Details and Released Date Leaked | March 20, 2010 at 6:44 pm

[...] Spanish technology blog Clipset.net is claiming to have had tested upcoming Windows 7-powered HP Slate.  Clipset states that the Slate will cost €400 (about $546 US), which is more expensive than [...]

iSlate | THE WAR BETWEEN HP SLATE AND THE IPAD | March 20, 2010 at 6:56 pm

[...] are the two leading companies we can expect some exciting and new technology from each of them. The HP Slate is in the lead because they haven’t forgotten to add the camera to theirs and it has the full [...]

youbick | March 21, 2010 at 12:16 pm

If the HP slate is $546 then I go with it. I think that multitasking is a big deal.

SamU | March 22, 2010 at 8:51 pm

The HP Slate looks impressive but I think I will hold out for the Apple iSlate.

BDA123 | March 23, 2010 at 9:11 am

There are sooooo many details still needed before the Slate is a potential Ipad killer. Screen has to be 720p capable or basically 12xx by 768. If this machine doesn’t come with either an Intel ULV Core 2 Solo with the GS45 chipset or the Atom 330 with Nvidia Ion (or Ion 2) chipset it will be a deal killer for me and just about everyone out there. I have several Atom 230 and 330 machines as well as a ULV/GS45 combo and the Atom 230 would never cut it. It as well as the Netbook alternatives out there are not nearly powerful enough for most users and functions especially when you are using Windows 7. However, the 330 does an excellent job when combined with the Nvidia chipset. The ULV/GS45 chipset also does an excellent job. AMD has an option that would work also. I hope they aren’t dumb enough to go with the Atom 230 chipset with the usual worthless GPU that comes in most netbooks. The Ipad will kill it if that is the case. The Ipad will always be the leader in simplicity and ease of use. However, the Slate would kill the Ipad if it provided the broad functionality possible with the Atom 330/Ion combo. Problem is that weight (batteries) and heat (wattage used) could be a problem with anything using a 330 or ULV chipset. It is a tough balance to come up with. But mark my words, if the slate ships with an Atom 230 is will be dead on arrival.

MacLovin | March 24, 2010 at 7:27 pm

The HP Slate will use Amazon’s “Kindle for Tablets” app and whatever other Windows 7 compatible book stores there are. Hell you could even use iTunes on the HP Slate since it’s a Windows 7 computer.

As far as an “app store” who the hell needs that walled-garden nonsense when you’re running on Windows OS. There are millions of applications available for Windows that will all be compatible with the HP Slate. I’ve been using HP Tablets for years and can tell you from experience that Windows software isn’t as touch unfriendly as you might think. Most Windows software works just as well if not much better with a touch screen. Google maps, web browsing, and photo navigation in Windows 7 for example are much better with a touch screen than a mouse.

The difference between Apple iPad and HP Slate is that the Slate is an actual computer. It’s crazy that anyone would choose the iPad given that the Slate can do so much more at the same price.

Kevin L. | March 24, 2010 at 8:44 pm

I am excited with HP’s slate but still do not know what the device will have or will not have. I am very disappointed and unimpressed with the IPad – a large device for what my Iphone is able to do. The silence from HP on tentative release date is not helping them at all. “Window loyalists” are reaching to tech. companies in China and Malaysia for tablet PC or slate that can do more than a claim to fame and novelty by being a Big brother of an old device. HP need to accelerate their R&D quickly to introduce their product soonest otherwise the device will be obsolete when it is finally released.

Mike | March 26, 2010 at 4:28 am

The Slate will be so much better than the iPad. The HP Slate is an actual Windows 7 computer vs. a giant iPod Touch. And they’re the same price. You have to be out of your damn mind to think the walled-garden iPod Touch is better than a netbook class computer.

“The Apple iPad will be released April 3, and will be the first tablet computer on the market.”

I LOL’D. LMFAO. Totally clueless statement. It’s so funny how things don’t exist to some people until Apple does it.

Here’s what I expect from the HP Slate:

1.6Ghz Atom processor
1GB RAM
Intel or Nvidia Ion GPU
Windows 7 Starter or Premium
8.9″ 1024×600 multi-touch widescreen display
1 USB port
2 cameras (1 front, 1 rear)
1 3.5mm audio jack
1 dock connector
5-6 hours of battery life
New HP TouchSmart UI

Price starting at $499
Release date: late June

And One | March 26, 2010 at 7:12 pm

Still no stylus option though? This is still my biggest issue with the ipad, note taking is a bit difficult without one..

At least Win 7 supports pen input though so in theory a 3rd party stylus would work – wouldn’t have the same level of integration as you get with an N-Trigg screen though.

I’ll stick with my Touchsmart TX-2 for now, has a keyboard under the screen when I need it, and a touch screen that supports capacitive multi-touch AND a proper stylus..and thats the combination you need really. True flexibility :)

I’ll be impressed if Apple iPad/HP Slate etc really do manage to carve out a market for these cut down devices though, I still really can’t see the point.

Juan | March 28, 2010 at 12:02 pm

I wonder about the use of Windows 7 in a tablet. The OS wasn’t made with a table device on mind, neither was Flash interactivity without the use of a mouse, so how is it going to work exactly? Specs related hope is better than a netbook, thought if it is an Intel atom processor I doubt it (not that the iPads processor is better.)
Camera and input components are the way to go and the infinity option of installing any program you want is a big plus but unless the device works as an iPod touch I can safely say it is a killer.
In conclusion, it is looking better in specs than the Ipad. Regarding the OS, it remains to be seem how will Win7 integrate with the tablet

Made my Mind | March 29, 2010 at 10:40 am

Given that it’s got a built in webcam, and that the iPad at $499 is the LOWEST price the iPad will go for, and the highest is $899 or thereabouts, I’ll be looking at buying the HP Slate! Apple has proven time and again that they want to squeeze every penny out of customers, and my guess is that next year, they’ll introduce a webcam. Sorry Apple, too little too late.

Anonymous | March 30, 2010 at 8:14 am

and what about battery life? i cant imagine the slim line battery they’ll need to install will be able to handle a prolonged stint with all those flash games that HP are so junked up about.

Anonymous | March 31, 2010 at 9:44 am

I doubt that HP is going to sell more Slates than Apple is going to sell Ipads and i’ll try to explain why. First off battery life, the ipad has 120 HRS, the Slate will struggle to get 4 to 5 HRS. Secondly is the Weight of the Slate, it is more than double of that of the Ipad. Third is speed, the Ipad will be considerably faster because it uses flash memory and not a hard drive like the Slate. Furthermore being that it is Windows driven you will need Antvirus software on it, which will slow it down even more. Fourth the Ipad has ten times more games already available at the App store. Last but not least, by the time the Slate is actually available to purchase, the Ipad will have already reached between 3 and 5 million Units in sales. Don’t get me wrong i hope they do sell enough of them to give Apple some competition , but i don’t see it that close of a race.

Shawn P. | April 1, 2010 at 12:10 pm

I think the HP Slate looks very promising and assuming it has good battery life, simplicity of design and doesn’t heat up like a hot pad then it looks like a winner for its Windows category. My own experience with Flash is that it’s a long way from being a sleek engine (when running on my fastest hardware, it’s taking up 30 to 40 percent of the CPU cycles (even dual core hardware). For me personally, I consider Java a far more valuable benchmark for running the entire web. Many of my clients in education, on campuses, in research labs and even among enterprise mobile teams; they all use Java on a daily basis. If the Slate can run the latest JRE, it will be one of my first non-Apple purchases. As for Windows 7, it’s not Mac or iPhone. But it’s vastly better than Vista in terms of managing the user environment in a more forgiving way.

One other idea that I would like to see HP explore further is extending the UI ideas they presented with the HP DreamScreen. I like the product’s functionality but with a touch interface and a few more services (RSS feeds, web etc); it could be a real winner for the truly casual user at home. It’s very well done. Not sure which team at HP designed it but it’s impressive.

As for Apple’s iPad, it’s a beautiful iTunes platform as envisioned; nothing more and nothing less. With or without Flash-based video, I believe it will be a runaway success in the Apple marketplace and will only help the entire personal computing industry advance the touch/gesture UI in same way that the iPhone helped to advance the smart phone market.

Arningtom | April 1, 2010 at 3:22 pm

I think the two products seem to be targeting different markets, the HP Slate is a spec driven product using a commodity OS offering nothing more than a desktop without keyboard driven by the Windows touch interface which I’ve heard is pretty lousy.

The iPad is a focused product designed to do a couple of things really well, one share your digital life on the internet (great for families like mine that are spread around the world), two browse the web (I’ve got to say the web looks best on a mac but I’m biased) and three be a media consumption device as stated by others above.

101Mac | April 2, 2010 at 10:34 pm

the iPad has too many features missing for me to consider it just yet. Hardware-wise, a camera is the only thing missing for me – as you can get a USB adapter (adapters really shouldn’t be needed – but how often would you use a USB port?), at the moment this is just for connecting cameras, but software updates or App Store apps could turn that USB port into much more Software-wise. Multi tasking, file systems, flash are missing and these could all potentially be added via software update. But judging on Steve Jobs tirades against flash, flash isnt looking likely, so iPad/iPhone users will have to rely on sites moving to HTML5 (which some are)….So bring on iPhone OS 4.0 OR iPad Rev B OR the HP Slate.

Louis | April 4, 2010 at 11:36 am

By simply adding a USB port the HP Slate has gained a BIG advantage over the Apple iPad. USB ports are such a simple, universal part of life these days, I have so many USB cords floating around my house its crazy. I was shock that Apple felt the need to exclude it from the iPad.

Linux | April 4, 2010 at 5:11 pm

If it will be possible to install Linux on the HP Slate in addition to MS Windows, this will be a huge advantage over Apple’s iPad as it only has its own proprietary operating system on it. Does anyone know if installing Linux on the HP Slate will be a possiblity?

I'll stick with the iPad | April 5, 2010 at 8:51 am

The HP Slate and iPad look similar, but they are radically different devices. Apple did the iPod and iPhone to get to the iPad, while HP just chopped the keyboard off a netbook and put on a touchscreen.

iPad has twice the battery life and half the weight of HP Slate. iPad has no malware or viruses, while HP Slate is just Windows, it is very fragile and not suitable for roaming around on various networks. The iPad 3G plan is 25%-50% of the 3G plan for HP Slate. So if you want 3G, the price difference is dramatic in favor of iPad.

HP | April 6, 2010 at 4:10 am

HP Slate. What about battery life? A small slate running a full OS with Flash and multitasking will kill battery life.

What about weight? I have no idea if the battery is removable but if it is what effect will that have on weight? will they put a bigger battery in it to make up for battery drain running a full OS?

What about that USB port? will it be powered? if not forget running Hard Drives or Disc Drives or any device that requires power when mobile.

Anonymous | April 7, 2010 at 11:07 pm

The HP Slate has one BIG problem. It is based on a Windows OS which is a hackers, virus and trojan delight. I went with Apple (iPhone and iMac) about a year ago and really, really miss all of those Windows OS patches and all the money I have to spend to keep the bad stuff out of a Windows based product…NOT My iPad joined my collection on Saturday and I love it.

Slater | April 7, 2010 at 11:12 pm

Instead of supporting Adobe Flash, USB Port, Multitasking, built-in Camera, Apple made excuses for their iPad and tried to convince their consumers to accept the excuses. Now they’re gonna be in deep sh#t against HP Slate because HP doesn’t have to make excuses, they actually will deliver and support these features!

Running at almost twice (1.8GHz) the performance than iPad, the HP Slate will also be priced similarly in the same neighborhood as the iPad.

Leave a comment!

<<

>>